BRAND ACTIVATIONSFrom eye catching windows to immersive in-store moments, my aim is to create brand activation displays that turn heads and spark engagement.
Whether launching a new product, showcasing a campaign, or bringing a brand story to life, each installation is designed to capture attention, drive foot traffic, and create shareable, on-brand experiences.
With a focus on detail, creativity, material specifictions and strategic messaging, I help brands stand out, both on the high street and on social media.
New Balance RC42
2024
For the launch of the New Balance RC42 campaign, the window was designed to channel the soft, playful, Scandi energy from the Copenhagen based shoot, straight to the streets of London.
Featuring bold geometric shapes, soft natural textures like terrazzo, and a screen playing the campaign film, the activation added a vibrant splash of colour and fun, brightening up the grey London highs treet with a fresh, contemporary vibe
The Nike ‘City Tech’ campaign was all about introducing a bold new tech-style silhouette to the city savvy girl, and the window and in-store activations delivered exactly that.
Drawing inspiration from the raw materials of the urban landscape - metal, concrete, and stone, the display embraced a minimalist, monochromatic aesthetic. The result was a striking, fashion-forward activation that highlighted the shoes’ ability to withstand the demands of city life without compromising on style.
Nike City Tech
2024
Timberland 50
2023
To celebrate Timberland’s 50th anniversary, the window design took inspiration from the campaign’s music-led theme, bringing it to life through the lens of a record store.
Featuring vinyl-inspired display elements and custom “Timberland” records, the space paid homage to the brand’s cultural roots while adding a playful, nostalgic twist.
Exclusive OFFICE Timberland styles were showcased in a bold, creative format that blended storytelling with standout visual merchandising.
Vagabond AW23
2023
Vagabond is a brand defined by quality, craftsmanship, and timeless fashion, with a strong Scandinavian design sensibility at its core.
This window embraced those values with a clean, minimal approach, using textured vinyls inspired by natural materials like sandstone and limewash. The soft, neutral tones created a calm, considered backdrop that highlighted the contrast of dark leather and metal finishes of the product.
The result was a display that felt both bold yet feminine - elevated, understated, and unmistakably Scandi.
See More Works
Festive Windows
Visual Merchandising
In-Store Propping