IN STORE PROPPINGTransform your window into a festive showstopper with bespoke Christmas window displays designed to capture the magic of the season.
From winter wonderlands to bold, cosy festive themes, I create visually stunning set-ups that spark joy, stop foot traffic, and invite customers inside.
Whether you're aiming for cozy charm or high-impact glam, each display can be tailored to reflect your individual brand while bringing the spirit of Christmas to life in every detail, from twinkling lights to carefully styled props.
New Concept Props
OFFICE
For the new OFFICE store concept, I developed a versatile and adaptive prop package designed to elevate product presentation while complementing the clean, modern shop fit.
Blending materials like concrete laminate, custom sprayed coloured acrylic, and plywood, the design balanced soft and harsh textures with bold colour accents, all set to compliment a white store environment.
Each department featured its own signature coloured riser to create clear visual zoning, while natural elements like faux plants, concrete finishes, and wood textures added warmth and depth.
The props also integrated space for bold branding, helping to clearly define each brand and enhance customer recognition throughout the store.
Premium Propping
OFFICE
Building on the new concept prop package, the design was elevated for flagship level execution with a more premium material palette and refined finishes.
Brushed metal, mesh, and brightly coloured powder-coated risers brought an industrial, tech-inspired edge to the sports department, reinforcing the performance-led aesthetic.
In contrast, womenswear featured soft concrete effect textures and subtly feminine coloured risers that complemented the product and added warmth.
The use of textured concrete laminate and high-quality metals throughout created a cohesive, elevated environment that aligned with the flagship store’s enhanced retail experience.
Dr. Martens
Shop in Shop
To define Dr. Martens as a standout shop-in-shop within the OFFICE store environment, I designed a bespoke prop package that stayed true to the brand’s iconic aesthetic and DNA.
Industrial materials like mesh and concrete laminate were paired with bold accents of Dr. Martens’ signature yellow, creating a distinctive visual identity that set the space apart from surrounding brands.
Each riser was thoughtfully designed for versatility and modular use, giving stores the flexibility to showcase the brand in impactful, varied ways while maintaining a cohesive and recognisable presence.
See More Works
Festive Windows
Visual Merchandising
Brand Activations