To define Dr. Martens as a standout shop-in-shop within the OFFICE store environment, I designed a bespoke prop package that stayed true to the brand’s iconic aesthetic and DNA.

Industrial materials like mesh and concrete laminate were paired with bold accents of Dr. Martens’ signature yellow, creating a distinctive visual identity that set the space apart from surrounding brands.

Each riser was thoughtfully designed for versatility and modular use, giving stores the flexibility to showcase the brand in impactful, varied ways while maintaining a cohesive and recognisable presence.