In 2024, OFFICE unveiled a brand new and modern flagship store on Oxford Street. As the visual lead for 14 store openings and refits across the UK and Ireland between 2022 and 2024, Oxford Street stood out as the pinnacle of these projects.

I collaborated closely with fixture suppliers, graphic printers, and prop production agencies to lead the visual merchandising program, ensuring seamless and successful store launches.

From managing layout plans and fixture arrangements to overseeing in-store marketing and messaging, each store showcased the new and improved OFFICE brand aesthetic, yet Oxford Street truly exemplified what a flagship store should be… Bold, premium, and unforgettable.